Oklahoma Bar Journal Advertising Promotion

Independent initiative taken to help boost advertising in the Oklahoma Bar Journal. Work included print ads to be used within the magazine on regular rotation, which had never been utilized, and creation of a website, also never before created. Data on readership demographics had never been previously compiled but was highlighted on the website to make advertisers aware of their potential reach. The print/digital media kit was also redesigned to highlight discounts and was made available online for the first time.