Free Legal Information Advertisements
Independent initiative to completely revitalize a suite of Facebook (including Instagram) ads promoting free legal information for Oklahomans available online. Prior ads were unfocused and included all 15 legal topics in one ad with low-quality, unappealing photos of printed brochures. Through better design and management, ads are not only getting better traction as paid content, but the are being shared organically - a first for the organization.